About HMC

Hospitality Marketing Concepts (HMC) develops and manages highly valued affinity programs for more than 800 premier hotel and resort properties worldwide with a growing network of over 1 million members.

HMC produces and administers affinity programs that are designed to provide participating hotels with:

• Increased customer loyalty
• Increased frequency of visits and patronage
• Incremental revenue and profit in:
• Rooms
• Food & Beverage